THE NORTH FACE Purple Label / 2026SS Catalog

THE NORTH FACE Purple Label is a collection designed to comfortably support an urban outdoor lifestyle,
allowing people to enjoy nature close to home within urban settings.
THE NORTH FACE archive, which has evolved through changing times,
has been updated with contemporary fits
 and environmentally conscious materials.
By combining THE NORTH FACE’s unique functional fabrics and traditional materials, it mixes outdoor culture

with Ivy style, presenting

a modern heavy-duty Ivy style called

“The Mountain Ivy.”