FFFES Art Installation 「NO BROW Remix」 by Kohhei Kamihoriuchi
nanamica will host a temporary art installation titled " NO BROW Remix " by artist Kohhei Kamihoriuchi at nanamica MOUNTAIN in Daikanyama, Tokyo.
The project "FFFES (For. Feel. Find. Endangered Species)" was launched in the previous season.
Each season, it highlights one species of living creature and one artist. The goal is to provide an opportunity for people to learn about endangered species while enjoying the artwork of the creature created by the artist and the corresponding items. A portion of the proceeds will be donated to the Nature Conservation Society of Japan, a public interest incorporated foundation that works on the conservation of endangered species in Japan. In the 2025 Fall & Winter season, we feature Murasaki (purple gromwell) and artist Kohhei Kamihoriuchi as fifth edition of this project.
This time, for “NO BROW Remix,” we present works reconstructed using leftover fabrics and surplus building materials, inspired by the endangered species Murasaki. Based on the typography and graphic design techniques including sign painting Mr. Kamihoriuchi has mastered through years of self-study, we will specially exhibit artwork that intersects materials and nature at the nanamica MOUNTAIN store.
In conjunction with this exhibition, visitors can enjoy the lineup of THE NORTH FACE Purple Label’s Fall / Winter collection, particularly the FFFES series primarily available at nanamica MOUNTAIN.
One more thing, The third day of the installation, Sunday September 7, is Endangered Species Day.
Through Kamihoriuchi’s artwork and the message of this exhibition, we hope to spark interest in the natural environment surrounding us, including endangered species like Murasaki.
Here is Kamihoriuchi’s comment:
「This graphic artwork uses the "Murasaki" (gromwell) plant—now endangered—as a motif, reflecting on the changes in the natural environment that threaten its survival. In Japan, this plant has been designated as an endangered species due to factors like urban development and loss of habitat. Once widely gathered by hand, Murasaki was deeply tied to traditional culture as a medicinal herb and dye. Today, research institutions are working to preserve and pass down this plant as part of a living cultural heritage. However, such preservation efforts often go unnoticed in our everyday lives. By translating Murasaki into a visual art form, I hope to make its presence and cultural value more accessible. Viewing this act of artistic expression itself as part of nature, I aim to reintroduce Murasaki in a new context—different from its original use—so that people can reconnect with its history, cultural relevance, and environmental significance. Through this, I hope to play a small part in keeping its story alive.」
FFFES Art Installation 「NO BROW Remix」 by Kohhei Kamihoriuchi
Dates：2025 September 5 (Fri) - September 18 (Thu)
Venue：nanamica MOUNTAIN
Artist: Kohhei Kamihoriuchi
Murasaki / Lithospermum erythrorhizon Siebold et Zucc.
The perennial grass of the Boraginaceae, erect, cylindrical, slightly curved, usually branched. It grows in grassy areas on hillsides. The stems are 40～70 cm tall, erect, and coarsely hairy. The leaves have no stalks, are 3～7 cm long, and have coarse hair as well. Small white flowers bloom from mid-May to August.
The roots are bright purple and contain a pigment called shikonin, which was once used as purple dye. It was also used as herbal drug called lithospermum root, which was also cultivated. Because of this, it is also written down as “purple root” and “purple grass. It was once found in sunny grasslands throughout Japan, from Hokkaido to Kyushu, but its numbers have dwindled, and it is very difficult to find it in the wild. There are also fears of hybridization with the non-native species Puccoon.
【Crisis Situation】
※Illegal digging and overharvesting by humans.
※Urbanization, residential development, and golf course expansion in native habitats.
※Reforestation due to lack of grassland management (neglect).
Kohhei Kamihoriuchi
Centered on typeface design, he works across signage production, type design, sign painting, and murals both in Japan and abroad. In 2023, he participated in the 21_21 DESIGN SIGHT exhibition “Moji: Image & Graphic.”
FFFES (For, Feel, Find, Endangered Species)
【Endangered Species in Japan】
Each season, it highlights one species of living creature and one artist.
The goal is to provide an opportunity for people to learn about endangered species while enjoying the artwork of the creature created by the artist and the corresponding items. A portion of the proceeds will be donated to the Nature Conservation Society of Japan, a public interest incorporated foundation that works on the conservation of endangered species in Japan.
https://www.nanamica.com/contents/1024/
Pop-up event featuring Kohhei Kamihoriuchi at nanamica MOUNTAIN is scheduled to start from September 5, 2025. We will continue to regularly share content and pop-ups created by the store for our customers to enjoy. For more details, please visit the nanamica MOUNTAIN Instagram account.
■nanamica MOUNTAIN Instagram:@nanamica_mountain
